Shaping the Future of Media, Sports, Entertainment & Talent Across the Middle East

A diversified group headquartered in Riyadh, with offices in Dubai and Cairo, connecting brands with audiences through media, sports, entertainment, talent, and investment platforms.

multiple verticals

One Group. Multiple Verticals. Unlimited Scale.

Each vertical operates as a leader in its domain, yet fully integrated to create synergies and maximize value across the entire ecosystem.

Media

A multi‑channel media vertical managing advertising sales, commercial inventory, and brand integrations across the region’s most influential online and offline platforms, spanning broadcast, inflight, outdoor, and digital media.

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Media

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Vibes

Sports and entertainment rights management, event production, and venue operations including stadium management and live experiences.

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Vibes

Sports and entertainment rights management, event production, and venue operations including stadium management and live experiences.

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Tech

SMC Tech is the data, AI, and activation arm of SMC, enabling organizations to understand their audience, activate them across channels, grow long-term relationships, and connect digital engagement with real-world experiences, through one integrated platform built for the region.

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Tech

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Capital

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

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Capital

Strategic investments in media, technology, and entertainment assets with focus on long-term value creation and market leadership.

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Solutions

Delivering end-to-end capabilities that connect strategy, technology, and execution—empowering partners to unlock value, enhance performance, and scale with confidence.

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Solutions

Delivering end-to-end capabilities that connect strategy, technology, and execution—empowering partners to unlock value, enhance performance, and scale with confidence.

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Platforms

Connecting platforms, audiences, and partners to amplify reach and unlock value. Built on strong relationships and multi-channel ecosystems, it enables scalable content delivery and meaningful engagement across markets.

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Platforms

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integrated ecosystem

How Our Verticals Operate Together

SMC Group's true competitive advantage lies not in individual verticals, but in how they work together. Our integrated ecosystem creates synergies that amplify value across every vertical.

Cross-Vertical Synergy

Our verticals collaborate seamlessly, creating opportunities that wouldn't exist in isolation. Media amplifies sports properties, talent drives content engagement, and capital enables infrastructure development.

Cross-Vertical Synergy

Unified Commercial Strategy

Single point of contact for brands seeking regional scale. One partnership can unlock access to stadiums, digital platforms, celebrity talent, and strategic assets across the Middle East.

Unified Commercial Strategy

Single point of contact for brands seeking regional scale. One partnership can unlock access to stadiums, digital platforms, celebrity talent, and strategic assets across the Middle East.

Accelerated Market Entry

For international brands and investors, SMC Group offers turnkey access to the Middle East market through established infrastructure, partnerships, and distribution channels.

Accelerated Market Entry

For international brands and investors, SMC Group offers turnkey access to the Middle East market through established infrastructure, partnerships, and distribution channels.

Accelerated Market Entry

For international brands and investors, SMG offers turnkey access to the Middle East market through established infrastructure, partnerships, and distribution channels.

Why SMC Group

The Only Fully Integrated Media Group in MENA

While others operate in silos, SMC Group brings together media, sports, entertainment, talent, and capital under one roof. This integration creates unprecedented opportunities for brands, partners, and investors.

We're not just another media company or sports agency. We're building the infrastructure for the next generation of entertainment and brand engagement across the Middle East.

Unmatched Regional Scale

Combined offline and digital reach that no single platform or agency can match. Access to audiences across every demographic and market segment  in MENA.

Unmatched Regional Scale

Combined offline and digital reach that no single platform or agency can match. Access to audiences across every demographic and market segment  in MENA.

Single Partner, Complete Solution

One relationship unlocks access to stadiums, digital platforms, celebrity talent, production capabilities, and strategic assets across the entire region.

Single Partner, Complete Solution

One relationship unlocks access to stadiums, digital platforms, celebrity talent, production capabilities, and strategic assets across the entire region.

Proven Track Record

Strategic partnerships with leading sports federations, ownership of premium assets, and portfolio of market-leading digital platforms with measurable results.

Proven Track Record

Strategic partnerships with leading sports federations, ownership of premium assets, and portfolio of market-leading digital platforms with measurable results.

Long-Term Commitment

We build for decades, not quarters. Patient capital approach focused on sustainable value creation and market leadership across all divisions.

Long-Term Commitment

We build for decades, not quarters. Patient capital approach focused on sustainable value creation and market leadership across all divisions.

KEY ASSETS AND PARTNERSHIPS

Portfolio of Global and Regional Leadership Assets

Strategic ownership and partnerships across sports entertainment and digital platforms.

Wave

A specialized in-mall OOH media company, Wave Media connects brands with shoppers through premium retail advertising networks. Positioned across high-footfall environments, it enables targeted reach, strong visibility, and meaningful consumer engagement.

15 cities

50+ shopping malls

40,000 touch points

FADEN Media

A leading out-of-home (OOH) and retail media company in Saudi Arabia, Faden Media specializes in large-scale digital and in-store advertising solutions. Through premium media assets and end-to-end execution, it enables brands to achieve high-impact visibility and engage consumers at key moments across the Kingdom.

Large-scale digital screen network

nationwide coverage

premium retail touchpoints

Al Arabiya

A major Arabic-language news network providing regional and international news coverage across television and digital platforms, with strong reach across the Middle East.