SMC is a diversified company headquartered in Riyadh, KSA, with global reach since 2018, and offices in Riyadh, Dubai, and Cairo.

We connect brands with consumers by utilizing innovative marketing solutions across various platforms to deliver effective campaigns in the MENA region, and across the globe…

Engineer Holding Group

SMC OFFERS CLIENTS MULTIPLE SOLUTIONS THROUGHITS SISTER COMPANIES AND ITS JOINT VENTURE

Al Arabia (Out-Of-Home)

Al Arabia OOH Was Established In Riyadh In 1983 And Is The Largest Out-Of-Home (OOH) Advertising Company In Terms Of Revenue In Saudi Arabia. It Was Ranked14th Among The World's Largest OOH Companies In 2018 And 12th In 2019 In Terms Of Revenues. On 15 November 2021, Al Arabia, Was Listed On The Saudi Stock Exchange.

Al Arabia (Indoor)

AIN ALARABIA indoor digital advertising pods have the latest technologies and built-in webcams that can collect data to allow our clients to produce highly targeted, on-brand messaging to their key demographic groups.

SMC

SMC was established in 2018 and itis one of the most prominent Media powerhouses in the region.

Our Group generates more than SAR 3.7 Billion annually from media sales alone

And we collectively deliver more campaigns than any other advertising sales representative in the MENA region

The Heart of Our Operation

Our Guiding Principles

Get To Know Us

The Team

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Mohammad Al-Khereiji

Chairman SMC & MMS CEO Al-Arabia Out Of Home

Mohamed Al-Khereiji is an ambitious young entrepreneur who has taken companies under his helm to greater heights and business standing. He currently is the Chairman for MMS and SMC as well as the CEO of Al-Arabia Out Of Home (ALARABIA - Tadawul)

In 2010, Mohamed took over Elegant Hotels company and transformed the business into a regional corporation with interests in a wide range of industries including Hospitality, F&B and Real Estate Development to name a few. Some of the names that Elegant Hotels partner with today include international chains such as Rotana Hotels and Golden Tulip. The franchise has extended among the other industries within his positive transformation to include Benihana, Furusato, Leila, Asador de Aranda, Scalini, and Umaymati restaurants.

Previously, Mohamed started his journey as an associate in Deutsche Bank at CEMA assigned to Global Markets, and Middle East Coverage. He was part of the Structured Finance Team in Dubai, covering all Saudi Fls and dealing with both corporate loan books and treasuries in equal measure. He was one of the catalysts in the promotion of Principal Finance as a new asset investment class.

The results he achieved over the course of his career nominated him for roles in Riyadh Chamber of Commerce where he currently holds the position of Chairman of Advertising Committee as well as a Board Member of Marketing Committee.

With a portfolio that encompasses Finance, Hospitality, F&B, Real Estate, and Advertising, Mohamed continues to explore the opportunities for further growth and advancements across the entire business spectrum.

Khalid Al-Khudair

CEO - SMC

Khalid Al-Khudair is the CEO of SMC. His previous role to SMC was CXO to one of the largest banks in the Kingdom leading the experience and brand transformation, and chairs the Media committee on behalf of all Saudi Banks.

Khalid Founded Glo work in 2010, an employment organization that created thousands of jobs for women and placed over 40,000 women thus far.
He is the first Saudi Ashoka Fellow, Young Global Leader at the World Economic Forum & an Endeavor Entrepreneur. Khalid has held the role of Chief Operating Officer- Markets at KPMG in Saudi, Kuwait, Lebanon and Jordan.
He has a Bachelors Degree in Commerce from Saint Mary's University in Canada with three majors, Marketing, HR and Psychology, and has completed his Executive Education in Leadership at the University of Yale, and in Public Policy from Harvard Kennedy School.

Khalid a multi-award leader with and acclaimed personality with awards and titles such as the Chaillot Prize for Human Rights by the European Union, The King Salman Award for Entrepreneurship, Ranked3# Most Influential Arab by Arabian Business, EY Entrepreneur of The Year, amongst many others.
Khalid also sits on a number of Advisory boards throughout the Globe including the L'Oréal Global Panel of Critical Friends, The Global Agenda Council on Middle East and North Africa Issues at the World Economic Forum, and is an Amend's Fellow at the University of Stanford.

Husni Bekdash

CFO - SMC

24 years of professional experience: Year 2000 Husni started his career in Lebanon as an accountant for FMCG company, then postgraduation in year 2003 he moved to the African Continent in the capacity of Chief Accountant for one of the leading agrochemicals companies in Nigeria.

Back to Lebanon in year 2005 where he worked as internal auditor for on of the largest banks in Beirut to land in Saudi Arabia early2006 joining WPP's leading multinational advertising agency as Finance Director for 15 straight years before moving in February2021 to explore the Media Production side of the business.

Husni is a trusted financial expert with a remarkable history of designing highly efficient reporting systems and internal controls, he has an outstanding background in supporting the executive bord. He has a certification from Harvard business school, Passing with honors their Credential of Readiness and he is a member of the Institute of Management Accountant upon completion of his CMA in 2004.

Get To Know Us

The Team

Mohammad Al-Khereiji

Chairman SMC & MMS CEO Al-Arabia Out Of Home

Khalid Alkhudair

CEO - SMC
Alexandre Simacourbe
PMO Director

Alexandre has 12 years of experience in Sales and Business Development in the media industry. He has occupied various roles in France, South Africa and Dubai, with a proven ability to perform and overachieve sales targets. Passionate and result-oriented, he is always ready to go the extra mile to satisfy his clients. Alexandre holds a Bachelor's Degree from Toulouse Business School (France) and ESEC (Barcelona).

Rowan Cory
sponsorship executive director

Rowan brings more than 18 years experience in Sponsorship Business Strategy and Brand Management to the team. He has a wealth of multi-national strategic experience having built and delivered strategic solutions for companies across multiple industries, including luxury brands, FMCG, publishing and healthcare.

Michel Bayeh
Senior Sales Director

A driven senior sales director with more than20 years of experience in the media industry. skilled in fostering lasting clients & partners relationships and motivating sales teams to maximize productivity. highly motivated individual with aspirations in business creation and development.

Mazin Alshanti
Marketing Manager

A passionate marketing leader with years of experience driving brand awareness, lead generation, and customer engagement. Skilled in crafting and executing digital marketing strategies across multiple channels. Proven ability to manage and develop high-performing teams to deliver impactful campaigns that achieve measurable results.

Nawaf AlKhamis
Sponsorship Sales Director

A sponsorship Strategist, conducting a symphony of high-profile accounts. His expertise lies not only in securing deals exceeding a collective 300million riyals, but also in meticulously managing relationships with these sponsors. This ensures they maximize their return on investment and elevate the brands or events he represents.

Dalal AlFraih
Communications & Influencers Manager

A seasoned internal Communication and Influencer Manager, spearheads internal communication strategies across four branches (Riyadh, Jeddah, Dubai, Cairo). She expertly manages influencer partnerships to supercharge brand marketing campaigns. Her expertise is further strengthened by three professional certifications in communication, change management, and digital marketing.

Abdulaziz Al Omran
Stadium Manager

A seasoned stadium manager with years of experience in overseeing the operations and maintenance of world-class sports facilities. Currently serving as the Stadium Manager of Alawwal Park Abdulaziz  is responsible for ensuring the optimal performance and safety of the venue.

Rana Alhafi
Director of Charm

Rana Alhafi has 15 years of luxury public relations experience and has directed the regional communications for renowned brands including Versace, Tory Burch, Mouawad jewelry and more. She currently manages fashion and beauty brand partnerships for Georgina Rodriguez in the GCC, and holds a bachelors degree in business administration from the American University in Dubai.

Our

Core Values

Commited

Transparent

Winners

Respectful

Accountable

Creative