Connecting top celebrities with premium brands to create impactful partnerships across the GCC
Leaders in Celebrity Management and Brand Partnerships in the GCC
At SMC's Charm department, we specialize in managing an exclusive roster of celebrities and football players, including Cristiano Ronaldo, Georgina Rodriguez, Rio Ferdinand and more. This includes handling the commercial rights and image rights across the GCC by representation. Our focus is on delivering exceptional brand ambassadorship, strategic social media collaborations, and high-profile event appearances. We pride ourselves on building strong relationships across various sectors, leveraging our unique connections to create impactful opportunities for our partners. Our dedication ensures that every collaboration not only enhances brand visibility but also resonates with audiences on a global scale.
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At SMC Charm, we offer a suite of tailored services designed to amplify brand visibility and align top-tier talent with impactful partnerships. Our services are crafted to meet the unique needs of each client, ensuring that every collaboration resonates with audiences across the GCC and beyond. Explore our specialized offerings below.
Our Image Rights & PR services ensure effective representation, aligning top talent with international brands to amplify brand visibility and reputation across the GCC.
SMC Charm connects brands with impactful talent through tailored strategies, from market insights to celebrity endorsements, creating lasting audience engagement.
We conduct in-depth market research to gain insights into consumer behavior, preferences, and trends. This knowledge helps us identify potential brands and companies that align with our talents' values.
We develop a content strategy that integrates the objectives of potential partners with the core values of our celebrities. This ensures that the content we create resonates authentically with audiences.
We manage a diverse roster of celebrities across various industries and connect them to top brands that embody their values and aesthetics. By leveraging their influence, we create ambassadorship opportunities for them, ensuring successful collaborations.
We are always looking for high-profile celebrities who are seeking to grow their presence in the Kingdom through strategic partnerships. We aim to be the leading facilitator bridging international celebrities with a local presence.
We establish strong relationships with key media outlets and journalists to enhance our visibility in the market. Our proactive PR strategy includes press releases, interviews, and articles that feature our celebrities and highlight their alignment with potential brands.
Discover our elite roster of globally recognized celebrities, carefully selected to create powerful brand partnerships that captivate audiences and amplify visibility.
Rotana Music Group, established in 1987, is a leading organization in Arabic media and entertainment. With a talented team of over 250 people, they are known for producing, distributing, and organizing top-quality Arabic music and events. Rotana Music Group is dedicated to bringing the best in Arabic entertainment to audiences across the Arab world.
As Rotana Music Group's exclusive partner, we offer brands unique access to top celebrity talent, driving powerful and memorable engagements across the GCC.
Video clip product integration
Brand Ambassadorships
Event appearances (or performances)
Collaborations on social media
Sponsorship opportunities at concerts, with a primary focus on KSA and UAE venues.
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