·        Astrategic partnership that will strengthen the position of both companies inthe Middle East and global markets

·        A key steptoward unifying efforts and enhancing the presence of Multiply Group and SMC inthe global media and advertising technology sector

Abu Dhabi,UAE– April 10, 2025- In a significant step towards fostering innovation inthe media and advertising industry, Saudi Media Company (SMC), signed aMemorandum of Understanding (MoU) with Multiply Group PJSC (ADX: MULTIPLY), anAbu Dhabi-based investment holding company, to explore potential collaborationand mutual investment opportunities in the development of advanced advertisingtechnology platforms. This aligns with Multiply Group’s broader strategy tostrengthen and expand its footprint in the media sector.

The agreement outlines a framework forcollaboration in advancing advertising technology platforms, drive innovationin artificial intelligence-powered advertising solutions, enhance digitalcapabilities, and expand into high-growth markets in the MENA region.

This collaboration focuses on enhancing theadvertising industry through strategic investments in research and development,aiming to identify expansion opportunities by investing in complementarysectors that support media and advertising.

Additionally, the partnership focuses onadvancing advertising technology platforms, including programmatic advertisingand data-driven ad sales, to optimize efficiency and effectiveness. It alsoseeks to drive growth in digital advertising across MENA while paving the wayfor global expansion into markets with strong potential.

This strategic alliance supports SMC’svision to reinforce its leadership in the industry by leveraging the latestdigital technologies to deliver smarter, more efficient advertising solutions, aligningwith Saudi Arabia’s Vision 2030, which prioritizes digital transformation as akey driver of economic growth and industry advancement.

Commenting on the agreement, MohammadAl-khereiji, Chairman of SMC, stated:

“This partnership marks a strategic andtransformative step in strengthening SMC’s position as a global leader inmedia, advertising, and technology.The region is witnessing unprecedented investment andinnovation, and through this collaboration with Multiply Group, we arecommitted to delivering pioneering AI-driven advertising solutions powered bythe latest AI technologies. By investing in cutting-edge technology, we seek toenhance efficiency, create substantial value for our clients and partners, and driveeconomic growth across the region benefiting all stakeholders in the industry.”

Samia Bouazza, Group CEO and ManagingDirector of Multiply Group, commented:

“Multiply Group’spartnership with Saudi Media Company positions us at the intersection oftechnology, data and cultural understanding. We have built strong consumer connections across various sectors, and weare now scaling that insight regionally through transformative AdTechplatforms. Together with SMC, our aim is to explore new models of multimediamonetisation – using data and technology aligned with audience behavioursacross the MENA region.”

This partnership represents a pivotaldevelopment in shaping a more advanced and data-driven digital advertisinglandscape. By integrating AI and programmatic technologies, the collaborationis set to revolutionize the industry, enabling both companies to driveinnovation, introduce new business models, and achieve long-term, sustainablegrowth in the global media and advertising market.

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ABOUT SaudiMedia Company

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SMCis a leading group in advertising, media, and technology solutions in theMiddle East since 2018. It serves as the exclusive advertising representativefor several major media outlets and is actively involved in developing thecommercial sports sector in partnership with the Saudi Arabian FootballFederation. Additionally, SMC invests in enhancing the experience of sportsvenues.

ABOUT MULTIPLY GROUP

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Multiply Group PJSC is an Abu Dhabi-based investment holding company thatglobally invests and operates in transformative, cash-generating businesses.

Known for its trademark growth mindset, Multiply Group will continue todeploy capital across its two distinct arms, both of which follow a disciplinedapproach to investing and ensure consistent, sustainable value creation for ourshareholders in the short-, medium- and long-term:

Multiply: The investments and operations inlong-term strategic verticals, currently investing and operating in Mobility,Energy & Utilities, Media & Communications, Wellness & Beauty, andRetail & Apparel. Anchorinvestments provide long-term recurring income, through which bolt-onacquisitions are made.

Multiply+: The Group further engages inopportunistic, sector-agnostic investments, via mainly minority stakes inprivate and public markets.

Formore information, visit www.multiply.ae

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